The Perfect Lead. The perfect Addiction-Rehab lead, the perfect Tax Resolution lead, the perfect Debt Settlement or Home Security lead. Since 1992, InfoWorx Direct strives to be the perfect lead provider. I have been publishing my blogs for years with the premise that knowledge is power and my readers, potential clients, present clients and anyone interested can benefit from straight talk regarding Direct Response TV, Radio & Mobile. Everyone wants The Perfect Lead, but, folks – it’s a numbers game!
Return on Investment – The Big Picture
These days people use land lines less and less. They rely on their mobile devices more and more. Practically speaking, this new consumer behavior organically causes more miss-dials (as people multitask), more bookmarked calls (as people store the number for later use), and more wrong numbers as the 800, 888, 877, 866, 855 and now 844 numbers get recycled and reused. The telephone industry ran out of true 800 numbers in the late 1980’s – but they still perform the best and cost the most to carry. At my agency, we only use true 800 toll free numbers.
I coach my clients to view the big picture. How many calls did you pay for, what was the conversion, and what is the total sales revenue? Lead volume and lead conversion to sales is a numbers game. If your lead provider is sending you qualified calls, and those calls are converting to sales – your return on investment will be high. Stay unemotional and just crunch the numbers. Misdials and wrong numbers are simply a part of the big picture. Live transfer calls are in hot demand. Lead providers will send the traffic to those buyers who convert the best – and the laws of supply and demand rule. Remember for the highest traffic and best quality TV leads, it’s a numbers game – so look at the big picture.