DRTV Response Rate-How to Buy DRTV
Average response rate for DRTV and DRTV Response rate are two of the most searched terms – so let’s... Read More
DRTV Media 2012 Rate Update – 2nd Quarter
DRTV Short Form Media Rates – 2nd quarter update. There is a lot of concern regarding the 2012 Presidential... Read More
DRTV – How to Calculate Cost Per Order or CPO
CPO, Cost Per Order, Allowable Cost Per Order. These are the key metrics for successful direct marketing. And for... Read More
DRTV Media Rates and Rollout Strategies
Direct Response TV Rates are based on supply and demand. After the upfront quarterly media buys are made by... Read More
Infomercial Airtime Cost
Thanks for visiting the DRTV Media blog for the latest updates on infomercial airtime costs. Everyday our telephones ring with... Read More
Per Inquiry Radio – Cost Per Action – Direct Response Radio
There are over 10,000 commercial radio stations in the USA. Radio direct response advertising is on the rise. Think... Read More
DRTV Equals Cost Per Acquisition
Back in the day, it was easier to succeed with Direct Response television. Nationwide cable media costs were much... Read More
Direct Response Media Costs Down
You know the saying is that everyone gets hurt in a recession, it’s a matter of how much. But... Read More