DRTV – How to Calculate Cost Per Order or CPO
CPO, Cost Per Order, Allowable Cost Per Order. These are the key metrics for successful direct marketing. And for... Read More
DRTV Response Rates-Allowable Cost Per Order
DRTV Response Rates. $50 per spot DRTV. According to my research these two key words come up in many... Read More
DRTV Response Rates
Looking for info on DRTV Response Rates? Well, you’ve found straight talkers and the right place to look —... Read More
Per Inquiry Radio – Cost Per Action – Direct Response Radio
There are over 10,000 commercial radio stations in the USA. Radio direct response advertising is on the rise. Think... Read More
Direct Response Media Costs Down
You know the saying is that everyone gets hurt in a recession, it’s a matter of how much. But... Read More
Online Video Ads Reach a Large Audience
As online video grows, and it’s audience grows, more data is available as to who and how often they... Read More
Google TV Ads Power Direct Response TV
Google has changed our world in many ways. Most of us now have Google tools on our desktop and... Read More
Direct Response Online Video or DROV
As streaming technologies improve, and broadband distribution grows, direct response online video or DROV becomes an increasing opportunity for... Read More
DRTV Media Buying 101
First of all, remember this: your media buyer must be a bulldog! Now, the direct response television marketplace is... Read More