DRTV Media Buyer – Remnant TV Media
Direct Response Television, Direct Response Media, Direct Response Radio – these are all forms of DR Media and they... Read More
DRTV – How to Calculate Cost Per Order or CPO
CPO, Cost Per Order, Allowable Cost Per Order. These are the key metrics for successful direct marketing. And for... Read More
DRTV Response Rates
Looking for info on DRTV Response Rates? Well, you’ve found straight talkers and the right place to look —... Read More
DRTV Equals Cost Per Acquisition
Back in the day, it was easier to succeed with Direct Response television. Nationwide cable media costs were much... Read More
DRTV Media Buying Made Easy
Broadcast spending is down despite the election and the Olympics. Recessions, slow downs and fewer advertisers is often a... Read More
DRTV Media Buying Requires Good Testing
If you’ve been following this blog, then you know that we are here to educate you and position you... Read More