Google TV Ads Power Direct Response TV
Google has changed our world in many ways. Most of us now have Google tools on our desktop and... Read More
My Media Buyer Better be Smart
Well if short form DRTV media is bought on a preemtible, standby basis….what about long format infomercial media and... Read More
DRTV Media Buying 101
First of all, remember this: your media buyer must be a bulldog! Now, the direct response television marketplace is... Read More