DRTV Media Rates and Rollout Strategies
Direct Response TV Rates are based on supply and demand. After the upfront quarterly media buys are made by... Read More
Google TV Ads Power Direct Response TV
Google has changed our world in many ways. Most of us now have Google tools on our desktop and... Read More
Internet TV Preroll Ads Lower Cost Per Order
Remember, direct response consumer selling equals low cost per order. Smart marketers are looking for new ways to drive... Read More
DRTV EQUALS COST PER ACQUISITION
Back in the day, it was easier to succeed with Direct Response television. Nationwide cable media costs were much... Read More