The Cost of Infomercials
Each day the telephone rings in our offices with questions about budget. This blog exists to answer the most... Read More
TV Media — 21st Century Style
I’ve often said that television is the most powerful communication tool in history. I said it in the 90’s... Read More
DRTV Equals Cost Per Acquisition
Back in the day, it was easier to succeed with Direct Response television. Nationwide cable media costs were much... Read More
Infomercial Media Funding
After 16 years working with entrepreneurs, startups and inventors, we have learned the challenge of funding an infomercial or... Read More