Per Inquiry Radio – Cost Per Action – Direct Response Radio
There are over 10,000 commercial radio stations in the USA. Radio direct response advertising is on the rise. Think... Read More
Direct Response Radio Remnant Media Tips
Direct Response Radio – this advertising medium is growing again because of the use of mobile telephones and hands... Read More
Short Form DRTV-60 Second TV Infomercials
Our clients and potential clients call with many questions. The first question is almost always about the cost of... Read More
6 Reasons Long Form TV Infomercials Work
Here’s six reasons long form TV Infomercials give marketers and viewers alike a format that cannot be duplicated in... Read More
Media Buyers TV Report
Here is your short form DRTV, Spring, 2011 update. As many of you know, in the second quarter TV... Read More
Infomercial Media Cost – 2011 Update
Are you trying to learn about the cost of infomercials? For production costs, check out these award winning TV... Read More
Infomercial Cost-Cost of Infomercial Media
Infomercial costs can be confusing. First of all, nowadays, the word infomercial refers to all direct response television and... Read More
The Cost of Infomercials
Each day the telephone rings in our offices with questions about budget. This blog exists to answer the most... Read More
Infomercial Media Rates
“How many airings will we get?” “I think my infomercial media should air on Lifetime.” “How much does infomercial... Read More
DRTV Media Cost
How many spots will I get? How often will my infomercial run? Can I just run my infomercial in... Read More
Infomercial Advertising On TV
Every day our telephones ring with entrepreneurs and established companies alike asking the same questions about TV advertising cost.... Read More
Direct Response TV Inventory Tight
A tightening remnant Direct Response TV market is leaving many infomercial marketers desperate for media, as traditional advertisers snap... Read More
TV Media — 21st Century Style
I’ve often said that television is the most powerful communication tool in history. I said it in the 90’s... Read More
TV Media Costs – Unsold Media
We get asked every day about media costs. Has the recession lowered media costs? Where do I find TV... Read More
SHORT FORM MEDIA REPORT 3RD QUARTER
Third quarter is traditionally the short form media quarter with the lowest rates, highest avails and some unique opportunities.... Read More
Long Form Infomercial Media Update
So you’re probably thinking that since the financial meltdown of 2008, long form infomercial media costs have crashed. Well... Read More
DRTV Equals Cost Per Acquisition
Back in the day, it was easier to succeed with Direct Response television. Nationwide cable media costs were much... Read More
Infomercial Media Funding
After 16 years working with entrepreneurs, startups and inventors, we have learned the challenge of funding an infomercial or... Read More
Direct Response Media Costs Down
You know the saying is that everyone gets hurt in a recession, it’s a matter of how much. But... Read More
Online Video Ads Reach a Large Audience
As online video grows, and it’s audience grows, more data is available as to who and how often they... Read More
DRTV Media Buying Made Easy
Broadcast spending is down despite the election and the Olympics. Recessions, slow downs and fewer advertisers is often a... Read More
Direct Response TV Viewers Also Online
Media fragmentation is a controversial issue these days with so many offline and online alternatives for limited media budgets.... Read More
DRTV Media Buying Requires Good Testing
If you’ve been following this blog, then you know that we are here to educate you and position you... Read More
Google TV Ads Power Direct Response TV
Google has changed our world in many ways. Most of us now have Google tools on our desktop and... Read More
Direct Response Online Video or DROV
As streaming technologies improve, and broadband distribution grows, direct response online video or DROV becomes an increasing opportunity for... Read More
Internet TV Preroll Ads Lower Cost Per Order
Remember, direct response consumer selling equals low cost per order. Smart marketers are looking for new ways to drive... Read More
Infomercial Media Funding
After 16 years working with entrepreneurs, startups and inventors, we have learned the challenge of funding an infomercial or... Read More
Help! My Infomercial Is Not Working!
I hope some of you keep returning for these infomercial blogs because I will continue to reveal the secrets... Read More
My Media Buyer Better be Smart
Well if short form DRTV media is bought on a preemtible, standby basis….what about long format infomercial media and... Read More
DRTV Media Buying 101
First of all, remember this: your media buyer must be a bulldog! Now, the direct response television marketplace is... Read More