DRTV Media Buying Requires Good Testing

by Ron Perlstein
in cheap TV leads, DRTV lead generation, drtv marketing, DRTV media buyer, hawthorne direct, infomercial media buying, infoworx, ron perlstein, rw advertising, sentec, short form product, TV leads

October 24, 2008
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If you’ve been following this blog, then you know that we are here to educate you and position you for success in the DRTV short form and long form infomercial marketplace. I’ve talked with over 10,000 potential DRTV marketers in the last 16 years, and worked with hundreds of them. Successful marketers always test several factors to optimize their direct response products and services. Ask yourself a few questions when formulating your strategy.

1. For my short form product do I have enough premiums and stuff to create an irrestible offer?

2. Do I have an upsell stream or the retail backend to support a higher allowable cost per order?

3. Could DRTV or infomercials work better for me by gernerating leads and a drive to my website for closing the sale?

If you empower your DRTV Media Buyer with small test budgets to test various offers, premiums, and upsell stratgies, then your success rate will soar.

about the author: Ron Perlstein

For the last 23 years, InfoWorx Direct has generated over 10 million TV and Radio leads. Our Pay Per Call model is ever evolving and we have developed unique Direct Response and remnant media buying techniques that give our clients a competitive edge. InfoWorx Direct is full service and we have produced written, consulted and aired more than 1000 TV productions including more than 100 long form TV infomercials. I have learned a lot since 1992 and love the Direct Response business and thank our many clients for their trust. Your Success is Our Success has long been our company motto, and to this end, our mission is to plug millions of new customers into your bottom line. We provide high voltage connections to give you the biggest bang for the buck of any DRTV agency around. We are constantly developing, discovering, and refining the economic laws of the DRTV, DR Radio and DR Mobile marketplace to your advantage. Whether the campaign is large or small, ambitious or modest, we look at every effort as an opportunity for everyone who is involved to grow and fulfill their potential. We highly value and honor the ongoing relationships that come out of each campaign and celebrate the success of all. Specialties: Per Inquiry/Pay Per Call TV & Radio, DRTV/DR Radio Media Services,TV production, campaign management,