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Clients / Case Studies
Product Category:
Anti-Snoring Aids
The Product:
SNORenz
Our Mission:
Our challenge consisted of several phases:
1. Revive and regenerate the brand awareness and market share for an existing national retail anti-snoring product that was failing due to increased competition and higher competitive media spending from major consumer products companies.
2. Generate immediate operating revenue and ensure future revenue streams by creating an auto ship program that would fuel the introduction, upsell, and launch of new products to lead to company diversification and expansion.
3. Sell product immediately without the costly and time-consuming challenges of redeveloping and resupplying the retail chains.
Our Course of Action:
Create and produce high impact short form (2-minute and 1-minute) DRTV spots that generate excitement through the brand name's promise and its immediate results.
Support the promise through "real life" testimonial statements taken from delighted consumers.
Entice callers to order now with a free trial in exchange for joining the monthly auto ship program.
Manage the campaign by testing several different offers, creating and modifying telephone response scripts based upon conversion rates, reorganizing the fulfillment system to be more consumer friendly and generate upsells, and improve customer service to reduce auto ship cancellations and maintain and sustain the growing auto ship customer base.
The InfoWorx Outcome:
The initial tests results were immediate and outstanding. The phones rang and the auto ship members compounded quickly. Instantly, the brand began growing in market share, and the revenue stream gave the company a much needed cash infusion for its survival. We are continuing to test different offers and optimize conversions and customer service while the SNORenz brand is now rapidly becoming a household name again in the anti-snoring market.
We are also continuing to manage and improve their fulfillment system, increase conversions, and experiment with IVR platforms to increase revenue and operating profit.
In keeping with goals for company growth and product diversification, we are now offering the company's new products as upsells in preparation to launch them as national brands.
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