InfoWorx Direct Response TV Commercial Re-Launches SNORenz Brand.
BOCA RATON, FL (April 1, 2008) Ð Award winning DRTV infomercial company, InfoWorx – InfoWorx – has scored another hit with it’s new television commercial campaign for SNORenz. The telephone response and sales from the short-form DRTV commercials are high and indicate that this re-introduction of the SNORenz Anti-Snoring Brand will be another As Seen on TV success story.
“The tests are positive. The phone is ringing and response is strong. We’ll continue to make a few adjustments to further improve performance.” Ron Perlstein, President of InfoWorx, stated. “The initial success makes us very optimistic. SNORenz has sold over 5,000,000 units since 1997. We expect to grow the SNORenz brand into the leading anti-snoring product in the market through direct response television — DRTV and other direct channels.
SNORenz is an alcohol-free, anti-snoring spray. It works instantly in three sprays by lubricating the soft palate and uvula with a patented formula of natural oils that were clinically tested in a double blind study.
The SNORenz direct response television campaign consists of 2 minute and 1 minute DRTV spots. The strategy, TV infomercial company, InfoWorx, has implemented uses the 2 minute DRTV commercial to “tell the whole story”, and the 1 minute DRTV spot to reinforce, remind, and gain greater brand awareness for the product. Each commercial generates high response and sales when they air.
InfoWorx is a veteran of As Seen on TV Success. As a turnkey production and DRTV media company it has created the brand awareness and coordinated the unprecedented success of the Infinity Razor and Lean Bean Coffee. Its DRTV infomercial made the Roomba Vacuum a well-respected household brand. For additional information on InfoWorx, contact Ron Perlstein, or visit www.InfoWorx.com.
InfoWorx is a full service, turnkey, direct response marketing company. It specializes in coordinating every aspect of a DRTV campaign including infomercial creation and production, nationwide media services, telemarketing, e-commerce, fulfillment, home shopping networks, and expansion into international and domestic retail markets. With 16 years of experience in the Direct Response TV (DRTV) industry, InfoWorx has produced many award winning campaigns including, Roomba, Rubbermaid, Swiss Colony, and Wamsutta. InfoWorx President, Ron Perlstein, has extensive knowledge in every facet of the infomercial world.