Per Inquiry TV and Radio Agency Expands Per Inquiry Specialization
BOCA RATON, FL (February 21, 2012) – DRTV Agency and Infomercial production company, InfoWorx Direct (www.InfoWorx.com) has expanded its capabilities as a per inquiry advertising specialist in short form and long form television and radio. The TV infomercial production company and media buying agency has developed a proprietary platform that can deliver :30 second or :60 second lead generator calls using the client’s 800 numbers or by providing clients with toll free 800 numbers forwarded directly to the client’s call center or in house consultants.
“Our newly developed per inquiry advertising system empowers the marketer to dictate the amount they are willing to pay for a response and also controls the number of responses they are willing to handle. We have been specializing in pay for performance TV and Radio programs since 1999,” Ron Perlstein, Executive Producer and Media Director at InfoWorx Direct explained. “Our new system allows the client to choose if they want to run spots 24/7 or custom tailor hours to conform to call center operations.”
In per inquiry TV and Radio advertising, the advertiser can specify how many calls or orders they want and set a price or “payout” for those results. This allows them to use their performance metrics to maximize the potential of their campaigns.
“We designate one toll free number per campaign, per media outlet, and can answer valid calls which can be :30 or :60 second qualified leads. We can also instantly redirect the calls to any call center or to the marketer’s live consultants,” Perlstein continued. InfoWorx Direct has relationships with hundreds of TV stations, many cable networks, and thousands of radio stations. “The beauty of per inquiry deals is that the client can work within their allowable cost per order and maintain profitability while controlling media costs. Our proprietary platform and media management systems provide complete tracking information, and can even specify call center hours for valid, qualified leads. This allows clients and media to partner with a revenue sharing media campaign,” Perlstein added.
Per inquiry campaigns work especially well for legal, tax relief, insurance, mortgages, reverse mortgages, diabetic recruitment, health care and many soft product offers.
For 20 years, InfoWorx has established itself as a pioneer in direct response TV advertising, and has generated billions of dollars of major “as seen on TV success” for clients including Emerson Electric, Innovation Direct, SnorEnz, Rubbermaid, and iRobot’s Roomba. For additional information on InfoWorx, contact Ron Perlstein, or visit www.InfoWorx.com.
InfoWorx Direct, LLC, is a full service direct response agency and media buying service with an evolving infomarketing business philosophy. The InfoWorx scientific approach has led to profitable results and success for established companies and newcomers alike.