InfoWorx Introduces Free Interactive InfoMetrics™ ROI Forecasting Model
BOCA RATON, FL (May 7, 2008) – Forecasting the ROI on your media budget for your next infomercial or DRTV campaign just got a lot easier. Infomercial and DRTV agency, InfoWorx, is now hosting a free InfoWorx InfoMetrics™ ROI Forecasting model on its website at www.infoworx.com.
All you have to do is input important variables such as the price, shipping and handling costs, your cost of goods, the postage, and your media budget. In seconds, the online, interactive forecasting model gives you an estimate of what you can expect to earn on a successful infomercial or direct response television commercial campaign.
“InfoWorx InfoMetrics is something we developed to help our clients understand infomercial costs and what kind of return they can expect to receive from their investment.”, Ron Perlstein, President of InfoWorx explained. “Our forecasting model is instantly interactive, free to use, and you can change your price, costs and your media budget to analyze many different investments and outcomes.”
InfoWorx InfoMetrics™ is another way that InfoWorx, a turnkey infomercial and DRTV production and media company, remains on the cutting-edge of the direct response television industry. It applies the predictive sciences of marketing modeling and financial forecasting into an easy to use, interactive calculator that allows you to instantly analyze pricing, costs, and different media budgets and examine the potential return for your direct response marketing project. For more detailed information and analysis, InfoWorx has developed proprietary, sophisticated tools to determine allowable cost per order, media ratios, sales forecasts and upsell/continuity strategies.
“We always say that infomercials were then, InfoMarketing is now, and with this marketing tool, entrepreneurs can understand DRTV costs and work with solid financial analysis.”, Perlstein stated. “There is no perfect crystal ball, but our InfoWorx InfoMetrics™ ROI Forecasting Model can give you realistic numbers to compare the important variables in your infomercial and direct response television campaign. When you can see how simple changes can affect real dollar returns, then it is easier to make better, more prudent investment and creative decisions.”
To try the InfoWorx InfoMetrics™ ROI Forecasting Model log-on to: www.Infoworx.com. You can analyze as many different pricing, cost, and investment combinations as you like. It’s totally interactive, instantaneous, and it’s free to use as part of the website.
For additional information on InfoWorx, contact Ron Perlstein, or visit www.InfoWorx.com.
InfoWorx is a full service infomercial and direct response infomarketing agency that offers turnkey production and media solutions that includes every aspect of a direct response campaign including: consumer research TV commercial creation and production, telemarketing, digital video marketing, call centers, media placement, fulfillment, home shopping networks, and expansion into international and domestic retail markets. With 16 years of experience in the Direct Response TV (DRTV) industry, InfoWorx has produced many award winning campaigns. With roll outs that include Roomba, Infinity Razor, SNORenz, Rubbermaid, Swiss Colony, Lean Bean Coffee, and Wamsutta. InfoWorx President, Ron Perlstein, has extensive knowledge in every facet of the infomercial world.