Infomercial Production Cost – 2011 Update
BOCA RATON, FL (July 5, 2011) – Infomercial Producer and DRTV Agency, InfoWorx Direct announced that 2 long form infomercials produced using their economy-driven “Demo Package” have won 6 awards in major national commercial competitions. The Summit Awards, SIAA awards, and the prestigious WorldFest competitions have all honored the InfoWorx long form infomercial “OroBed Advanced Sleep System” and the long form info-commercial “Neato XV-11” with Silver, Bronze, and Gold awards. Both of the award winning infomercials were created under the innovative InfoWorx Direct investor friendly Demo Package.
“These awards at major competitions prove that you can keep costs low and still produce award-winning infomercials and short form DRTV spots.” Ron Perlstein, Executive Producer at InfoWorx Direct explained. “I created the InfoWorx Demo Package as a solution to help my clients succeed in this tough economy. It scales down production costs while we maintain superior broadcast HD production values. Our six awards prove that this can be successfully achieved. Other infomercial producers charge as much as $250,000 or more for a 30-minute, long-form production. That used to be realistic, but now, in an economy where money is tight, we must adapt and work within the challenges my investors, inventors, and entrepreneurs are living with every day.”
“The InfoWorx Demo Package offers a cost effective method to launch products and get them selling with only a modest investment of $55,000.”, Perlstein stated. “I created the Demo Package in response to my client’s need for lower budget infomercials, and the results have been incredible. Both the OroBed and the Neato shows generated great response and conversions using soft offers. And InfoWorx included our full Turnkey Campaign Setup for both of these direct marketers. At InfoWorx, we are a full service Infomercial Producer and DRTV Media Agency with all the right tools. We know how to make great looking, high impact short form Direct Response TV commercials and long form TV Infomercials within a very modest budget. We combine outstanding production values with our new media intelligence systems that enhance our in house media buying service, and deliver an ROI that allows our clients to succeed even in a down economy.”
Since 1992, direct response television agency and infomercial production company, InfoWorx Direct, has established itself as a successful, award winning infomercial producer of both short-form DRTV spots and long-form info-commercials. InfoWorx has developed the most affordable turnkey infomercial model in the industry that offers clients award winning television and radio infomercial production as well as TV and Radio infomercial media buying services. InfoWorx Direct production and media buying agency specializes in all aspects of direct response advertising services and consulting, and offers an entire turnkey solution from script to sales for DRTV clients as well as a la carte services including TV production, media buying, and home shopping placement.
Recently, InfoWorx introduced its economy-driven Demo Package which minimizes the client’s initial investment and delivers award winning production values as well as high impact response rates. InfoWorx media buying services have also added media intelligence solutions that offer clients the most advanced and effective media buying and tracking technology.
For over 19 years, InfoWorx has established itself as a pioneer in direct response advertising, and has generated billions of dollars of major As Seen on TV success for its DRTV clients including Emerson Electric, Invent-Tech, SnorEnz, Rubbermaid, and iRobot’s Roomba. For additional information on InfoWorx, contact Ron Perlstein, or visit www.InfoWorx.com.