“Puppy Stairs” To Launch With DRTV Campaign by InfoWorx.
BOCA RATON, FL (June 12, 2007) – Some dogs can’t jump! Others are too short to hop onto couches or beds. That is why there is need for the patented “Puppy Stairs”, a solid, one-piece doggie ramp that will be rolling out nationally in a direct response marketing campaign created by InfoWorx. The spots will feature how these ingenious pet ramps were “tested on humans” in order to be deemed safe for all breeds and all size dogs.
Ron Perlstein, president of InfoWorx, praised this patented invention saying, “Puppy Stairs gives dog owners a way to help give their gravity challenged dogs a lift.” “We expect the campaign to be very successful because the product is such a high quality that it is guaranteed for the life of your dog, and it fills a real need that there is no other safe and durable solution for.”
There are millions of dogs across America who are disabled, hip displaced, long spined, too old, or too short to be hopping, leaping, and pouncing from beds and couches. The impact can cause injuries or aggravate previous problems. The Puppy Stairs ramp allows them to simply walk up to the level of the couch or bed where they can join their human family without stress on bones and joints.
“The two-minute spot for Puppy Stairs should premiere in early spring, and it will drive viewers to the phone and to the internet to order.” Perlstein stated. “It will clearly show product superiority and demonstrate why Puppy Stairs is a must for anyone who enjoys having their dog join them on the bed or the couch.”
Puppy Stairs offers a boost up for man’s best friend, and with the launch of this new campaign, it should introduce another DRTV success story in the lucrative pet market. For additional information on Puppy Stairs or InfoWorx, contact Ron Perlstein, or visit www.infoworx.com.
InfoWorx Turnkey DRTV is a full service direct response marketing company. It specializes in coordinating every aspect of a campaign including commercial creation and production, telemarketing, internet marketing, media placement, fulfillment, home shopping networks, and expansion into retail markets. This turnkey approach results in a campaign that is totally integrated across every aspect of the business. InfoWorx has successfully applied this formula to other outstanding DRTV hits including Invent-Tech, Lean Bean Coffee, and the Roomba Robotic Vacuum.