InfoWorx Scores With Infinity Razor. Campaign In Top 10 For 6 Months.
BOCA RATON, FL (June 14, 2007) – The InfoWorx Turnkey DRTV campaign for Infinity Razor has legs and momentum. June marked the sixth month in a row that the Infinity Razor scored in the top ten rankings for short form TV commercials on the Jordan Whitney Greensheet. This continuing success of this Direct Response Television (DRTV) campaign has fueled a complete expansion into nationwide retail and international markets.
“Infinity Razor has already started shipping retail orders across the nation, and InfoWorx is spearheading the international expansion as well. We have already made distribution agreements in Europe, and we expect to announce deals for South America and Asia within the next month.”, Ron Perlstein, president of InfoWorx told reporters.
“When we started we were confident that the Infinity Razor would catch on, but I never imagined that we could achieve so much success in only six months.”, Scott Gilman, president of BDA Industries – the producer of the Infinity Razor, explained. “InfoWorx promised ‘as seen on TV success’, and their campaign has delivered that beyond my wildest expectations.”
In addition to television, InfoWorx has also managed to market the Infinity Razor with astonishing success through Publisher’s Clearinghouse and in insert print media. Ron Perlstein explained, “At InfoWorx we look at TV as the starting point. We are always focused on using the demand we build with a successful DRTV spot and leveraging it to penetrate all other markets and points of sale.”
As the Infinity Razor rolls out into retail and international markets, the success of the DRTV campaign continues to amass new customers through telephone sales and over the internet. Scott Gilman said, “The commercial allows you to call in or go to the internet and order. This works because some people are more comfortable on the phone and others would prefer ordering over the net.”
InfoWorx Turnkey DRTV is a veteran of ‘as seen on TV success’. It launched the Roomba Robotic Vacuum and made that sweeper a household name. For additional information on the Infinity Razor or InfoWorx, contact Ron Perlstein, or visit www.infoworx.com.
InfoWorx Turnkey DRTV is a full service direct response marketing company. It specializes in coordinating every aspect of a DRTV campaign including commercial creation and production, telemarketing, internet marketing, call centers, media placement, fulfillment, home shopping networks, and expansion into international and domestic retail markets. This turnkey approach results in a campaign that is totally integrated across every aspect of the business. InfoWorx has successfully applied this formula to other outstanding DRTV hits including Invent-Tech, Lean Bean Coffee, and the Roomba Robotic Vacuum.