OdoBan Races To Build Branding Via DRTV
Clean Control Corporation Teams With NASCAR’s Roush Racing and Infoworx To Break Into DRTV
BOCA RATON, FL (March 11, 2003) – Clean Control Corporation, makers of OdoBan-Odor Eliminator & Disinfectant, as well as an entire Family of OdoBan SOLUTIONS for cleaning and deodorizing needs is gearing up for the launch of the premiere direct response television effort for the OdoBan products with the help of Infoworx, the leader in turnkey infomarketing. Clean Control is utilizing the turnkey infomarketing approach to build brand awareness for the product, ultimately driving retail sales and distribution.
OdoBan has been primarily available in the wholesale, commercial and private labeling markets with limited retail distribution via Sam’s Club warehouses. The OdoBan brand has garnished considerable recognition through its sponsorship with Roush Racing, an established name in the NASCAR racing arena. NASCAR driver, Stanton Barrett, has staked his place among racing leaders at a variety of NASCAR events behind the wheel of the #60 OdoBan Ford. The infomercial will feature an endorsement for the product line from Barrett.
The OdoBan direct response television campaign, which is slated to begin testing April 21 consist of a long-form program hosted by DRTV veteran Tom Jourden. The detail-oriented program will demonstrate the uses and effectiveness of the flagship product, OdoBan-Odor Eliminator & Disinfectant, which eliminates foul odors such as tobacco, smoke, mildew, pets, cooking and urine from both fabrics and porous surfaces while leaving a long lasting, pleasant eucalyptus fragrance and introduce some of the other products in the OdoBan line. The $29.95 (plus $9.95 shipping and handling) offer will include 1 gallon of OdoBan-Odor Eliminator& Disinfectant concentrate, a quart of OdoBan-Odor Eliminator & Disinfectant Ready-to-Use, a GALLON of OdoBan’s Stain Control (for stain removal on fabric, laundry, carpet & upholstery) with an handy 8 ounce spray bottle, and full quarts of OdoBan’s glass cleaner, citrus cleaner and degreaser. This package offer will allow everyone to experience the Clean Control Family of OdoBan SOULUTIONS for cleaning and deodorizing dilemmas – an entire line of products to make your world clean, fresh and odor free!
“OdoBan-Odor Eliminator & Disinfectant is the original odor eliminator, since 1980 and has a phenomenal following in the Sam’s Club environment, which represents roughly 5& of all American consumers. Infoworx will help us target the additional 95% – and introduce the Family of OdoBan products through this DRTV brand building initiative,” said Steve Davison, president of Clean Control Corporation.
Infoworx is applying its turnkey infomarketing model to this direct response campaign in order to minimize costs, while maximizing the return on investment. Infoworx is responsible for all production, telemarketing, fulfillment, media placement and reporting for the campaign. The company will test the campaign on national cable stations. To guarantee further exposure, Infoworx plans to distribute the product on live home shopping channels as well as international direct response television. Infoworx’s one-stop-shop model will reduce costs and time spent on the campaign, as Clean Control will not have to bid media, fulfillment and telemarketing services to costly outside firms.
“Our goal is to create a branding campaign that will pay for itself through the direct response sales. The DRTV medium enables us to explain the unique cleaning abilities of Clean Control, setting itself apart from retail shelf competitors,” said Ron Perlstein, CEO and Executive Producer at Infoworx.
ABOUT RON PERLSTEIN & INFOWORX:
With over 20 years of experience in the direct response arena, Ron Perlstein brings an expertise in infomercial media funding, legal compliance, celebrity acquisition and international distribution. Infoworx has successfully applied its turnkey management philosophy to create long-running profitable DRTV campaigns for a variety of clients ranging from the housewares to finance and business industry including Healthsaver Club, Micro Pro, Journee Cremes, Carnival Cruises, Pain Ease and Invent-Tech. Most recently, the company launched a highly successful direct response television effort for Roomba, the world’s first mass marketed robotic vacuum cleaner. Infoworx built marked brand awareness for the vacuum, as it has been lauded in leading publications including Fortune Magazine, USA Today and Time.