InfoWorx Steers Infinity Razor To “Break Out” DRTV Success.
BOCA RATON, FL (March 13, 2007) – InfoWorx Turnkey DRTV scored another victory in the DRTV world with its campaign for the Infinity Razor. In January, the Infinity Razor broke into the top ten rankings for short form commercials on the Jordan Whitney Greensheet, and remained solidly entrenched in that top 10 for the month of February, 2007.
“The response to the Infinity Razor has been astounding.”, said Scott Gilman, president of BDA Industries – the producer of the Infinity Razor. “The high impact spot created by InfoWorx is driving telephone and internet orders much higher than we ever expected.”
Ron Perlstein, president of InfoWorx, stated, “We are very proud of the success we are having with the Infinity Razor. It’s a great product, and we expect to have even greater success as we roll it out into other markets beyond TV and the Internet.”
The Infinity Razor is showing up everywhere. The razor has also sold with astonishing success through Publisher’s Clearinghouse and in insert print media. Ron Perlstein explained, “DRTV is only the start of a successful campaign. We are now introducing the Infinity Razor into other channels and launching it for international distribution. The potential of this product is unlimited.”
Scott Gilman said, “I was confident the Infinity Razor would catch on if I could get people to try it. Teaming up with InfoWorx was the key. Their commercial grabs the viewer and demonstrates why this razor is so superior. That makes is a “must try” for anyone who shaves.”
As sales climb to new heights, the prospects for the Infinity Razor are outstanding for the short term and for many years to come. InfoWorx may have created another “household name” just like they did for the Roomba Robotic Vacuum. For additional information on the Infinity Razor or InfoWorx, contact Ron Perlstein, or visit www.infoworx.com.
InfoWorx Turnkey DRTV is a full service direct response marketing company. It specializes in coordinating every aspect of a campaign including commercial creation and production, telemarketing, internet marketing, media placement, fulfillment, home shopping networks, and expansion into retail markets. This turnkey approach results in a campaign that is totally integrated across every aspect of the business. InfoWorx has successfully applied this formula to other outstanding DRTV hits including Invent-Tech, Lean Bean Coffee, and the Roomba Robotic Vacuum.