Direct Response Agency InfoWorx Wins 5 DRTV Awards
BOCA RATON, FL (March 7, 2011) Infomercial company and DRTV Agency, InfoWorx Direct (www.InfoWorx.com) won five Service Industry Advertising Awards (SIAA) in a competition that included over 2000 entries. Their long-from Infomercial for “OroBed” won the Gold Award while their 30 minute infomercials for “Tajazzle” and “Neato” each won a Silver award. The InfoWorx short form DRTV spots for “National Money” and “Degree Guide” were honored with Merit Awards.
Since 1992, direct response television agency and infomercial production company, InfoWorx Direct, has established itself as a successful, award winning producer of both short-form DRTV commercials and long-form infomercials. InfoWorx has developed the most affordable turnkey infomercial model in the industry that offers clients award winning television and radio infomercial production as well as TV and Radio infomercial media buying services. The company specializes in all aspects of direct response advertising services and consulting, and offers an entire turnkey solution from script to sales for DRTV clients as well as specific services including production, media buying, telemarketing management, fulfillment, and home shopping placement.
Recently, InfoWorx licensed the pioneering Media Management System (MMS) from InfoTech, and to accelerate media verification it has adopted the Broadcast Verification Services technology from Kantar Media Intelligence.
“At InfoWorx, we always want to stay ahead of the curve with the most advanced and effective production, media buying, and tracking technology. We are very proud of our award winning creative spots and when we can optimize their effectiveness with cutting-edge technology, our clients always come out ahead.”, Ron Perlstein, president of InfoWorx explained. “We devote ourselves to creating measurable strategies that deliver a positive and lucrative ROI whether it’s a long-form infomercial, short-form DRTV spot, or radio campaign.”
Perlstein added, “The role of the direct response commercial agency has evolved from infomercial production to infomarketing. It is now our goal to secure the largest market share in the shortest period of time putting the least amount of money at risk. We make the telephone ring and drive traffic and customers to our websites in order to generate orders and leads for our clients from day one.”
For 19 years, InfoWorx has established itself as a pioneer in direct response advertising, and has generated billions of dollars of major “as seen on TV success” for its DRTV clients including Emerson Electric, InventTech, SnorEnz, Rubbermaid, and iRobot’s Roomba. For additional information on InfoWorx, contact Ron Perlstein, or visit www.InfoWorx.com.
InfoWorx Direct, LLC, is a full service direct response agency with an evolving infomarketing business philosophy. The InfoWorx scientific approach has led to profitable results and success for established companies and newcomers alike.