Direct Response TV Agency Wins 6 DRTV Advertising Awards in SIAA Competition
BOCA RATON, FL (May 21, 2013) – DRTV Agency, Infomercial Production Company and Direct Response Media Buying Agency, InfoWorx Direct rocked the 10th Annual SIAA (Service Industry Advertising Awards) this year winning six key awards. InfoWorx Direct scored Gold for their short form DRTV commercial for “Pearlbrite Tooth Whitening System Pearlbrite Tooth Whitening System” starring Teresa Giudice from “Real Housewives of New Jersey” and “Celebrity Apprentice”. InfoWorx also won 2 Silver Awards for their long form TV infomercial “Neato XV11 2012” and the short form “PC Miracle”, and added 3 Bronze awards for short form DRTV spots for “Tipping Point”, “Attention Inventors”, and “Infofree $1 Trial” for infofree.com.
“As always, we are honored to win awards, but the best award we can win is when we launch a successful campaign that earns our clients a lot of money,” Ron Perlstein, Executive Producer and Media Director at InfoWorx explained. “InfoWorx Direct is driven on the concept that your success is our success, and it is our mission to make highly profitable advertising campaigns for each and every one of our client partners.”
This year, InfoWorx Direct is pouring even greater investment into its robust call tracking and media management systems. The newest developments include the ability to de-dupe, and offer each client and station their own login to view and listen to their calls. Every call is recorded and the InfoWorx advanced call tracking system can route calls to different numbers at different times so it can handle overflow or after-hours calls, and keep them profitable for each client.
“We are making our proprietary systems more powerful every day, and the beauty of that is it gives our clients real time instant information, control, and ability to react and adjust quickly and profitably. There is no other tracking system that combines the various state-of-the-art tracking and media management technology in such a unique way.”, Perlstein said. “Our systems offer our clients an advanced way to raise their Customer Knowledge I.Q. in a very short period of time so that they can respond and revise their offers or media plans to maximize the value of every call.”
InfoWorx Direct is a pioneer in new opportunities for Direct Response TV, DR Radio, and Pay Per Call Mobile. Direct Response TV, Radio, and Mobile technology are opening up critical sales and lead generation channels that have redefined the traditional marketing model. “In addition to low cost high profile remnant media opportunities, we also offer a vast network of TV and radio stations, cable networks and mobile networks on a cost per inbound call basis“, Perlstein said.
With the enormous success at the SIAA awards, InfoWorx Direct has established itself again as a pioneer in Direct Response Advertising. For 21 years, InfoWorx has been on the cutting edge and embraced the new technologies that are transforming the Direct Response TV, Radio, and Mobile industries every day. It has generated billions of dollars and millions of qualified sales leads for its clients and is leading this industry towards the future of more targeted customer interaction, faster response times, and greater earnings.
For additional information on InfoWorx, contact Ron Perlstein, or visit InfoWorx.com. InfoWorx Direct, LLC, is a multi-faceted direct response agency and media buying service specializing in Direct Response TV, DR Radio, and Pay Per Call Mobile. It’s proprietary Media Buying and Tracking Systems are unmatched in their robust capabilities and is leading InfoWorx Direct clients into an entirely more advanced level of direct response marketing, customer interaction, and campaign management.