InfoWorx Receives Television Marketing Awards
BOCA RATON, FL (May 5, 2006) – InfoWorx Turnkey DRTV, the company best known within the direct response industry for its all-inclusive infomercial service package, received several awards in the television marketing category at the presentation of this year’s Service Industry Advertising Awards (SIAA).
Over 1,000 entries were reviewed by a national panel of forty judges. Evaluation was based on execution, style, creativity, quality, consumer appeal and overall breakthrough advertising content.
InfoWorx was recognized for its creativity and production excellence on behalf of Invent-Tech, Ginny’s Catalog and the Rubbermaid-Calphalon WearEver Brand.
The Service Industry Advertising Awards were initiated in 2003 to recognize advertising creative excellence within the services industry.
According to Jan Micheal Lok, Executive Director of the SIAA, “This year’s entries were received from all 50 states and four foreign countries.”
InfoWorx shared the spotlight with a diverse group of marketers including the NFL, Ritz Carlton Hotels, Verizon Wireless, Six Flags, Jet Blue Airways, Metlife, and the Make-A-Wish Foundation.
About Ron Perlstein & InfoWorx:
With over 20 years of experience in the direct response arena, Ron Perlstein brings unique expertise in infomercial production, telemarketing, media placement, fulfillment, celebrity acquisition and home shopping. InfoWorx has successfully applied its turnkey philosophy to create long-running profitable DRTV campaigns for a variety of clients ranging from housewares to finance and consumers goods including Carnival Cruises, Wamsutta, and Invent-Tech. Recently, the company launched a highly successful direct response television effort for Roomba, the world’s first mass marketed robotic vacuum cleaner.