Infoworx To Apply Turnkey Infomarketing Model To Fast-Flip Real Estate DRTV Campaign
H. Roger Neal Teams With Infoworx To Launch Premier DRTV Effort
BOCA RATON, FL. (Oct. 24, 2002) – Infoworx, the leader in turnkey infomarketing, has teamed with H. Roger Neal, real estate and investment guru and founder of Fast-Flip Real Estate, to launch the first direct response television campaign for his program.
The 30-minute infomercial, which is slated to launch Nov. 8 on Fox Sports, Travel Channel, TNN and other national cable stations, will feature Neal explaining his proven real estate investing system and testimonials from people that have increased their income through the program. The Fast-Flip system can teach beginning investors how to find property at 25% to 75% below fair market value; how determine and negotiate whole sales prices; when to make an offer; what to ask when pre-qualifying the seller; how to take cash out at a closing; and how to generate cash flow from properties.
The direct response television campaign will be utilized as a lead generating vehicle, in which interested viewers may receive the program for 30 days for $1 and may opt to continue the program indefinitely for three payments of $34.95. Up to this point, Fast-Flip has been primarily marketed via direct mail, achieving a successful response rate of 2% to 4%. H. Roger Neal recognizes the mass-market appeal of his program, and has decided to capitalize on the broad reaching medium of DRTV to expand the programs exposure and customer base.
The Fast-Flip Real Estate program includes binders, a workbook, real estate contracts and forms, 8 interactive CDs and free premiums such as 4 workbooks detailing “125 Ways To Buy Wholesale”, 8 additional training CDs and 4 audio CDs of conversations with H. Roger Neal. Call center operators will also upsell additional printable contracts and forms and extra audiotapes.
“As interest rates continue to drop in this weak economy, real estate is hotter than ever,” said Ron Perlstein, CEO and Executive Producer at Infoworx. “This program can help anyone to achieve the American Dream. It is the simple story of real people making real money using H. Roger Neal’s techniques,” he added.
Infoworx is utilizing its unique turnkey infomarketing approach to create this campaign. To cater to cost-conscious growing businesses, Infoworx, charges front-end fees to produce a campaign, which simply covers market research, production, media planning, telemarketing, and fulfillment and project management expenses. The front-end production costs are covered through revenues gained from the initial test campaign, a model that has proven more cost effective than that of competitors, which charge a costly front-end fee to insure profits, even if the campaign fails.
ABOUT RON PERLSTEIN & INFOWORX:
With over 20 years of experience in the direct response arena, Ron Perlstein brings an expertise in infomercial media funding, legal compliance, celebrity acquisition and international distribution. Infoworx has successfully applied its turnkey management philosophy to create long-running profitable DRTV campaigns for a variety of clients ranging from the housewares to finance and business industry including the current Micro Pro Solutions, Beauty Up Close, Carnival Cruises, 1-800-MedAlert and Invent-Tech. Most recently, Infoworx created a breakthrough DRTV campaign for the revolutionary Roomba, the first robotic vacuum cleaner in the U.S. market. This DRTV campaign has generated immeasurable exposure for Roomba, which has already graced the pages of the country’s leading publications including Time Magazine, Fortune Small Business, USA Today and The New York Times.