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Who We Are / Ron Perlstein
In 1992, I launched Concept Media (later renamed InfoWorx) to focus on the most measurable form of advertising -- direct response.
In over 18 years of business, my infomercial and direct response agency has achieved international success in television, radio and online.
We provide turnkey direct response strategy, award winning TV & Radio infomercial production, and infomercial long form & short form media buying.
InfoWorx Direct scientific approach has led to profitable results and success for established companies and newcomers alike. We make the telephone ring, and drive traffic and customers to our web sites -- generating orders and leads for our clients from day one.
We changed the name from Concept Media to InfoWorx Direct LLC to reflect the company's evolving turnkey infomarketing business philosophy.
We believe that Direct Response Television success depends on much more than producing an infomercial: it's all about securing the largest market share in the shortest amount of time, putting the least amount of money at risk...thus the evolution from infomercial production to infomarketing.
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