I’ve often said that television is the most powerful communication tool in history. I said it in the 90’s when the Internet began, and I say it again today as the Internet continues it’s incredible evolution. But direct marketers and advertisers need to evolve,too. And the Internet provides opportunities for direct response television(DRTV)and infomercial advertisers like never before.
In the 21st century, you can brand and drive prospects to your web site that converts them to customers. No need anymore for a call center, no need anymore for long form advertising on TV. Try it, you will see. Use 30 second and 60 second short form TV advertising to drive your prospects to your website where they can view a longer demonstration, get a free gift or newsletter for logging in, or convert that skeptical prospect into a profitable customer with outstanding lifetime value.
Today’s consumer wants information, credibility and value. Your TV advertising campaign drives traffic to your web presence, just like brick and mortar uses the short 30 second television format to drive traffic into their stores. More than ever, prospects are bombarded by many messages and much competition in all fields. Therefore, repetition and consistency matter more than ever in your television campaign.You can run 4 thirty second spots for every two minute commercial. That’s four times the gross impressions and very likely — multiple impressions for much of your highly targeted audience.