Pay Per Call TV-Radio Advertising
Pay Per Call TV and Radio advertising is the most accountable, precise and trackable performance based methodology. At my... Read More
My Media Buyer Better be Smart
Well if short form DRTV media is bought on a preemtible, standby basis….what about long format infomercial media and... Read More
DRTV Media Buying 101
First of all, remember this: your media buyer must be a bulldog! Now, the direct response television marketplace is... Read More