Remnant TV Media Buying
DRTV Media buying is Remnant TV Media buying. All of the cable networks allocate the “left overs” – which... Read More
The Cost of Infomercials
Each day the telephone rings in our offices with questions about budget. This blog exists to answer the most... Read More
Direct Response TV Inventory Tight
A tightening remnant Direct Response TV market is leaving many infomercial marketers desperate for media, as traditional advertisers snap... Read More
SHORT FORM MEDIA REPORT 3RD QUARTER
Third quarter is traditionally the short form media quarter with the lowest rates, highest avails and some unique opportunities.... Read More
DRTV Media Buying 101
First of all, remember this: your media buyer must be a bulldog! Now, the direct response television marketplace is... Read More