TV Media Buying Service Offers Market Research
BOCA RATON, FL (April 22, 2011) – Direct Response Agency and Media Buying Service, InfoWorx Direct (www.InfoWorx.com) dramatically raised the I.Q. of its media planning and research services by providing local market media information and research services. The Infomercial Company and DRTV agency is pioneering the introduction of “intelligent technology” to enhance the efficiency, effectiveness, and impact of InfoWorx media buying services.
“InfoWorx has a full toolbox of media services and uses the latest techniques to lower the cost of acquisition. With our local market research capabilities, media planning is easier, decision making is better, and our campaigns are more effective for our clients.” Ron Perlstein, President InfoWorx Direct, explained. “Media intelligence is critical in giving our clients the competitive edge and higher ROI’s, and this media information allows us to identify the best markets and demographics so we can make better informed media buying decisions. We can now literally research any market in the United States, compare lifestyle indexes, and specifically identify our audience to create more efficient and highly effective media plans.”
Local market research services is another recent upgrade Direct Response Agency InfoWorx Direct has added to offer the cutting-edge of media buying intelligence. Earlier this year, the DRTV Agency and media buying service adopted a pioneering media management system and to accelerate media verification it has incorporated broadcast verification services technology.
“With this new media intelligence, we can now plan, place, buy, and verify media better, faster, and more effectively than ever before for our long form infomercials and short form DRTV spots. This helps us maximize the impact of every media advertising dollar spent by our clients.”, Ron Perlstein, President of InfoWorx Direct said.
The media management system allows InfoWorx to optimize its buying strategy and to justify the results to clients. The media intelligence solution enables buying of media specifically according to measurable and verifiable metrics like ad allowable, and to deliver reports that identify the effective media that meets or surpasses benchmarks. Combined with local market research that improves target audience identification across all cities and networks, the entire InfoWorx media buying service becomes a highly intelligent media system that can react quickly capitalize on opportunities, minimize media that does not perform to expectations, and significantly raise the client’s ROI. InfoWorx offers a very robust toolbox with its media buying and is planning to incorporate Nielsen information in the very near future.
Infomercial Company and DRTV agency, InfoWorx Direct specializes in all aspects of direct response advertising services and consulting, and offers an entire turnkey solution from script to sales for long form infomercials and short form Direct Response TV commercials including infomercial production, commercial production, media buying, telemarketing management, fulfillment and home shopping placement. With the new media intelligence technology, InfoWorx Direct has advanced its media buying capabilities, management, and planning strategy into the next generation of more effective media buying based on instantly measurable return on investment (ROI). The guesswork is eliminated so that ROI drives the media decisions.
For over 19 years, InfoWorx has established itself as a pioneer in direct response advertising, and has generated billions of dollars of major “as seen on TV success” for its DRTV clients including Emerson Electric, InventTech, SnorEnz, Rubbermaid, and iRobot’s Roomba. For additional information on InfoWorx, contact Ron Perlstein, or visit www.InfoWorx.com.
InfoWorx Direct, LLC, is a full service direct response agency and media buying service with an evolving infomarketing business philosophy. The InfoWorx scientific approach has led to profitable results and success for established companies and newcomers alike.