InfoWorx Sweeps Four Awards For Emerson GoClean and EZ Par
BOCA RATON, FL (July 8, 2009) The Emerson Back Pack Vac infomercial sells how well this revolutionary new vacuum picks up dirt, but at this year’s SIAA and EMPixx Awards it swept up Gold Awards and at the Summit Awards it scored a Bronze for Infomercial Company and DRTV Agency InfoWorx (www.InfoWorx.com). The InfoWorx short-from DRTV spot for EZ Par also won a Gold Award at SIAA. The four awards add to the expanding InfoWorx trophy case and show that this full-service production and media agency has established itself again this year with outstanding productions in both long form infomercials and short form DRTV spots.
“Awards are always appreciated. Of course, the best award of all is knowing that you delivered a top quality, high impact direct response infomercial or short form DRTV spot for your client.”, Ron Perlstein, President of InfoWorx, stated, “For the Emerson Back Pack Vac, we featured this new vacuum that you wear on your back as a whole new way to clean faster and better than ever before, and the infomercial made it irresistible for consumers to try it. As a golf product, EZ Par had a very different target audience and we executed a creative and media strategy to be most effective in that target market.”
The EMPixx Awards competition attracted over 600 entries this year, and all entries are judged of a standard of excellence, creativity, and innovation. Rather than simply awarding the clients and their products, the Services Industry Advertising Awards (SIAA) recognize the visionaries and creative teams that craft the television production of the finest infomercials and DRTV campaigns. This year, the Summit awards featured an international competition from over 50 countries in an effort to identify the world’s communication pioneers. InfoWorx is a frequent repeat winner of these awards year after year.
“Teaming up with EZ Par to introduce their innovative golf club cleaning technology and with Emerson on the launch of their Back Pack Vac were great opportunities for InfoWorx to maximize production values using our uniquely creative yet economical approach. In these challenging economic times it is extremely important that any short form DRTV spots or long form direct response infomercials be developed, produced, and aired in a way that minimizes the investment and risk for the client and maximizes the response and revenue.”, Perlstein explained. “At InfoWorx, we have that formula down and the fact that we are winning awards while still producing economical direct response campaigns proves our unique formula and techniques are working.”
InfoWorx is one of very few turnkey production and media DRTV companies that has been successful in generating results and creating winning direct response television campaigns in both the short form DRTV spots and long form infomercial formats. Over the years, this direct response television agency and infomercial production company, InfoWorx, has established itself as an award winning producer of both short-form DRTV commercials and long-form infomercials.
For additional information on InfoWorx, contact Ron Perlstein, or visit www.InfoWorx.com.
InfoWorx Turnkey DRTV is a full service direct response marketing company. It specializes in coordinating every aspect of a DRTV campaign including commercial creation and production, telemarketing, internet marketing, call centers, media placement, fulfillment, home shopping networks, and expansion into international and domestic retail markets. This turnkey approach results in a campaign that is totally integrated across every aspect of the business. With 17 years of experience in the Direct Response TV (DRTV) industry, InfoWorx has produced many award winning campaigns. With roll outs that include Roomba, Rubbermaid, Swiss Colony, and Wamsutta, InfoWorx President, Ron Perlstein, has extensive knowledge in every facet of the infomercial world.